While pay-to-view models are popular in the U.S, it will be interesting to see if Zee manages to successfully implement such a system in India where people are starting to get accustomed to direct movie releases on OTT platforms like Netflix and Amazon Prime Video, given the lockdown restrictions due to the pandemic. “We have received great interest from producers and are looking forward to releasing a strong slate of blockbusters across language,” he added. Vibha Chopra, head of global syndication and international film distribution, Zee, said, We are very excited to. Radhe is a pulse racing, crime action film, The protagonist of the film Radhe is a smart and tough cop with a kind heart and witty personality. “While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family,” said Shariq Patel, CEO, Zee Studios in a statement. Zee Plex will be available on global platforms, and on Zee5 globally from Oct. It will be interesting to see if there has been a paradigm shift in how the typical Indian viewer consumes content and if they will be willing to use a pay-per-view model to watch the latest movies. Zee Plex will officially launch in the country on the 2nd of October. It’s noteworthy that services such as Tata Sky have tried the pay per view model themselves in the past, but it didn’t gain enough traction. Plex is a media streamer that’s changing the way people manage their digital libraries. However, in a press release, the company said that the prices will be ‘attractive’. Zee has not revealed the pricing of Zee Plex just yet. You will also be able to book shows before the release date. The vast majority of digital streaming platforms drop new. The service will be available round the clock at various intervals throughout the day. At the time of writing, Radhe is expected to release on ZEE5 and Zee Plex at 12 noon IST on Thursday, May 13 th. With Zee Plex, you will have to book before watching movies, like we do when we visit cinema halls.
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